Penny is a strategist and research expert. She has 25 years experience in collecting and analysing business intelligence, in strategic planning and change management. Her clients have included brand name corporations, national and sub-national government agencies and Not-for-profits.
After starting her career in commercial research, she spent six years in London with KPMG’s strategic planning unit before moving to Hong Kong, where she worked with PwC undertaking whole of government performance improvement projects. After returning to Australia she founded an internet database business and later worked in the Strategic Policy Unit of the WA Treasury.
In addition to being Managing Director of BaxterLawley, she is a Senior Research Fellow at the University of Western Australia where she undertakes applied research and provides policy advice and evaluations for Commonwealth and State Government agencies and Not-for-profit organisations. She holds a BComm, MBA and is a Graduate of the AICD.
She is a director of Nulsen Disability Services and Juniper, one of WA’s leading providers of aged care care.